4 Common Digital Marketing Mistakes To AvoidNovember 28, 2017
Digital marketing is constantly changing, and due to this type of environment, it is easy to make mistakes. While keeping up with digital marketing trends, it’s easy to overlook important steps in your digital marketing strategy. The real problem, however, is failing to catch these mistakes after it’s too late to go back and fix them. Maybe you just updated your website theme or posted the most inspiring blog, but there’s no change in your Google Analytics. What’s the deal?
Read below to learn about these common digital marketing mistakes that are detrimental to your brand and how you can avoid them.
Skipping over the goals
One of the first and most important steps in your digital marketing plan is to establish your goals. Producing content without any goals in mind is as ineffective as talking on a phone when no one is listening. The last thing you want to do is dedicate time and efforts towards building your digital marketing campaign without setting any type of goals. Without goals, you are left without a foundation for your campaign, and you’ll have no way to measure your success.
Not targeting the right audience
Spending thousands of dollars on a campaign is a complete waste of money and resources if you are not speaking to the right audience. You may have come up with a great idea to share on all forms of social media, but if it doesn’t align with your actual audience and their needs, your efforts will be worthless. You have to take the time to get to know your audience. What social media do they use most? What style of writing appeals to them? Discover what exactly the problem is and solve it specifically for them.
Keeping up with all the trends
What? You mean I don’t have to constantly be posting on every single platform and using all the technology in my marketing strategy? Correct. You’ve already identified your target audience, so stick to what they like and what will keep them engaged. However, there’s a tricky balance between staying relevant and jumping on the latest trend. If you want to be successful in digital marketing, you have to keep up with the fast-paced changes in technologies and strategies to stay ahead of the competition.
That being said, you shouldn’t blindly follow all the latest trends without researching and understanding how to effectively implement them into your brand first. Be familiar with new digital marketing releases, but don’t latch onto one until you know it will benefit your strategy and customers.
Ignoring your analytics
Your analytics tools are essential for receiving feedback on what is working and what is failing. A huge mistake many businesses make is creating social media posts or blog posts without tracking their performance. You can learn a great deal about your audience from one single post as it will show you how people engage with the information in the form of likes, comments, retweets, etc. Your analytics require constant reviewing and analysis to discover how to effectively engage and interact with your audience. After time, patterns will emerge similar to the following:
- What time of day is best to post?
- What types of images perform best?
- Is there a certain wording of a headline that gets more engagement than others?
- What type of content receives the most engagement? And on what platform?
Learn from your analytics and make changes based on these patterns.
Now that we have laid out these common mistakes businesses make in their digital marketing campaigns, are you guilty of committing any? Be sure to review your plans and strategies to see if you have missed any of these important steps and start fixing them for better results. You may not see improvements overnight, but it is an opportunity to take a step back and analyze your digital marketing strategy so it can perform its best for you and your customers.