About Us


Facing a rugged mountain overpass, the odds may seem insurmountable without a guide. We are the sherpas.

It’s time to Riithink how you do business. Think of us as your bionic arm, bolting onto your business / organization to surgically strike your pain points. Our experts have 30+ years of digital marketing experience, helping launch or maintain some of the largest eCommerce and web instances in existence today. Prevent projects from dropping alongside profit potential. Execution is our strategy.


Get to know the faces behind your next web success.

Patrick Smith


Patrick grew up with a large family. This taught him the value of teamwork. Always passionate about the next big technology, he understood that the next big thing would be web development and digital marketing. He received his Bachelor’s degree in Computer Sciences at UNC Wilmington and quickly climbed the ladders to lead eCommerce for multiple large companies. With his extensive knowledge of eCommerce and digital marketing, he started Riithink in August 2009, and enjoys being a local entrepreneur in Chapel Hill since 2014.

Hobbies: enjoying family time with his wife and three children, riding his bike on Sunday mornings and of course the Ironman Triathlon

Fun Fact: drinks one cup of veggie/fruit juice every morning

David Allen

The Wizard of the wizard behind the curtain

David’s talents didn’t go unseen by Riithink’s team. His web and digital expertise were true assets, and his magic copywriting touch is the icing on the cake for web content. Originally from NC, David got his Communication and Media Studies Bachelor’s degree from the Appalachian State University.

Hobbies: David loves working out, fishing, playing music, and writing.

Fun fact: had at least over 20 different hair styles so far; from white platinum to a bright purple, David’s hair has known some colorful adventures!

Caroline Stroud

Master of Misc. Stuff

Caroline didn't stray far from her alma mater after graduating from UNC-Chapel Hill in May 2015 with a B.A. in English. A lover of all things digital, Caroline currently balances client relations, project management, and general office shenanigans at the Riithink home office.

Hobbies: Loves comedy, cooking, traveling and technology. And alliteration.

Fun fact: Minored in Folklore (!) with a focus in Southern Studies.

Camille Ott

The French Baker/Maker

Camille is from Strasbourg, France. She got her Bachelor’s degree in Marketing and Communications from Winthrop University in Rock Hill, SC and is currently working towards an MBA in Marketing. She moved to Chapel Hill in July 2015 with her French husband, and both of them enjoy wine and cheese on their porch every now and then.

Hobbies: likes hot yoga and networking with (former) strangers.

Fun Fact: loves to bake, and has worked with award-winning French chefs

Drew Gabreski

Creative Couture

Drew sees life through a lens, ranging from telescopic to panoramic.

Brent Clark


He received a bachelor degree in Anthropology from UNC-Chapel Hill, while working as a photographer and editor at the student run Daily Tarheel. Since then he has produced imagery for some of the biggest brands, magazines, and newspapers in the world. Most recently he has begun directing and filming commercial video with the same eye for composition, light, and color that he honed in the photography world.

Hobbies: Loves to cook, shoot hoops, tend his moss garden, and play with his Beagle/Chihuahua mix.

Fun Fact: Worked at the Old Faithful geyser in Yellowstone for a summer before college.

Cerah Buck

Interactive Design

Cerah feels that art is forever present, honest and leaving you wanting more.

We are hiring!

Interested in working in a fast driven environment? Give us a shout!