Author Archives: Caroline Stroud



Caroline Stroud

What does your LinkedIn profile photo say about you?
in Brand, Business, Photography

What does your LinkedIn profile photo say about you?

Linking the Triangle is your local link to the next opportunity. Given that first impressions are important for working relationships (as are optimized profiles, but we’ll touch on that another time), it’s critical that your profile photo be an accurate, professional interpretation of you. So what does your LinkedIn headshot say about you? Are you youthful and full of energy? A seasoned professional? A friendly...

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05 Jan 2016
3 Steps to Insightful Competitive Analysis
in Brand, Business

3 Steps to Insightful Competitive Analysis

Why Competitive Analysis? The purpose of competitive analysis is to find ways to improve your own company value proposition. Ultimately, knowing how your company, website, or products differ from your competitors is only useful if you then use the insights gleaned to make changes. Your goal is to find the key insights that can lead to changes to your brand or products to make yours...

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07 Oct 2015