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Amazon & eCommerce

Advertising is, and for a long time has been, the enormous, multi-million billion pound gorilla in the room. The biggest tech companies on earth rely directly on their advertising platforms to support everything they do. So, in the face of Coronavirus and migration to online sales, where are we right now, and where are we...

Today I wanted to write about online shopping, eCommerce and COVID-19. Now that we are several months into the pandemic, we can look at some trends and try to learn something.   If you’re anything like me, you tend to carpe diem whenever possible. Sometimes that means sneaking out of the office at 3 p.m. on a...

Let's start by stating the obvious. If you are in the business of selling, your consumers are on Amazon. Period. 1 in 3 Americans is an Amazon Prime member and 9 out of 10 consumers visit Amazon in some capacity on the path to purchase. So, what’s the roadblock stopping your company from thriving in this...