Brand


Riithink Chosen to Launch Mama Dip’s Website!

Riithink Chosen to Launch Mama Dip’s Website!

Mama Dip’s Kitchen, a monumental and traditional Southern Cuisine eatery, will launch its new and improved website this week, designed and developed by Riithink, a Chapel Hill-based digital marketing agency. Mama Dip’s is located on West Rosemary Street in Chapel Hill, and stands as a staple in the community. The savory aroma of crispy, seasoned chicken promptly alerts the area when it’s lunch or dinnertime,...

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Creating the best SEO strategy for large corporations

Creating the best SEO strategy for large corporations

Enterprise-level search engine optimization requires an extra level of consideration that small businesses need not often consider. The main challenge is that everyone — marketplaces, resellers, distributors, manufacturers, pure-play eCommerce shops — is your competition. Where a small business can hyper-focus on a niche demographic, large corporations must consider broad strokes on the canvas. This is not to say that direct brand competitors are not...

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What does your LinkedIn profile photo say about you?

What does your LinkedIn profile photo say about you?

Linking the Triangle is your local link to the next opportunity. Given that first impressions are important for working relationships (as are optimized profiles, but we’ll touch on that another time), it’s critical that your profile photo be an accurate, professional interpretation of you. So what does your LinkedIn headshot say about you? Are you youthful and full of energy? A seasoned professional? A friendly...

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3 Steps to Insightful Competitive Analysis

3 Steps to Insightful Competitive Analysis

Why Competitive Analysis? The purpose of competitive analysis is to find ways to improve your own company value proposition. Ultimately, knowing how your company, website, or products differ from your competitors is only useful if you then use the insights gleaned to make changes. Your goal is to find the key insights that can lead to changes to your brand or products to make yours...

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Are You Ready For a Virtual Makeover?

There comes a time in everyone’s life when you have to stop and say, you know what, this isn’t working anymore. Recognizing that there is a problem is the first step to making changes. Change can be difficult, and don’t think you won’t need the help of others, especially people who might know more than you. I’m talking, of course, about updating your IT system....

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Taking It Easy

You don’t need a major marketing overhaul to initiate change and reward for your company. Sometimes the biggest payoff comes from the smallest ideas. Wouldn’t you love to see that happen for your business? We all want to work smarter, but maybe it’s time to work easier too. The goal of a marketing plan might be increased sales, but it isn’t the only thing. Interacting...

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Use Your Imagination

Do you remember being a kid in grade school? You had all sorts of opportunities to make things, to be inspired. You had art and music and projects that required more than one style of learning or thinking. At some point during growing up, finishing education, and being part of a work environment, you might have lost that inspiration as you became part of a...

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Think It Then Do It

What makes a business person successful? Is it a hard worker? A good money manager? A deep thinker? Maybe success starts with seeing things in a different way. When you think about it, most of the true giants of industry didn’t become great without a unique vision and the pluck to follow through on it. That doesn’t mean that they were all masterminds with amazing...

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The True Light & Energy of Your Brand

There is but one North Star. Every (wise) explorer, sailor, captain, conquistador, Viking, and even raider has sought its guiding light, its stability and certain availability. I’ve been in a lot of strategic brand meetings where the North Star is spoken to, thrown about when discussing the company’s brand mission and vision. To speak to this is one thing, but its quite another to know,...

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