Choosing to sell products on Amazon allows businesses to reach a huge audience. Did you know that Amazon customers buy roughly 7,400 products per minute from U.S. sellers? Worldwide Amazon customers number in the hundreds of millions and there are more than 200 million paid Prime members worldwide. It’s well known that Amazon customers following...
Advertising is, and for a long time has been, the enormous, multi-million billion pound gorilla in the room. The biggest tech companies on earth rely directly on their advertising platforms to support everything they do. So, in the face of Coronavirus and migration to online sales, where are we right now, and where are we...
Today I wanted to write about online shopping, eCommerce and COVID-19. Now that we are several months into the pandemic, we can look at some trends and try to learn something. If you’re anything like me, you tend to carpe diem whenever possible. Sometimes that means sneaking out of the office at 3 p.m. on a...
Let's start by stating the obvious. If you are in the business of selling, your consumers are on Amazon. Period. 1 in 3 Americans is an Amazon Prime member and 9 out of 10 consumers visit Amazon in some capacity on the path to purchase. So, what’s the roadblock stopping your company from thriving in this...
Among the vague sales and marketing terms that get bandied about, “sales enablement” may generate the most confusion. Ask ten people what it is, and you’ll get ten different answers. Maybe sales training or onboarding will be mentioned – or maybe sales methodology. Perhaps technology will be among the responses. Certain customer relationship management systems...
Digital marketing is constantly changing, and due to this type of environment, it is easy to make mistakes. While keeping up with digital marketing trends, it’s easy to overlook important steps in your digital marketing strategy. The real problem, however, is failing to catch these mistakes after it’s too late to go back and fix...
Time flies when you’re having fun, right? Well, sometimes it’s not fun that’s making you feel like there are not enough hours in the day, it’s truly just having a jam-packed schedule from morning until night. Increasing your productivity may be the only answer to making your day more manageable. People are usually categorized into two...
One often-overlooked nugget in business and marketing acumen is “Shut up and listen.” No, it’s not a core financial concept that you’ll learn in Economics 1001; rather it is a choice, and an important one that too many companies seem to whiff entirely. LISTENING TO YOUR CUSTOMERS In 2007, I was a budding journalist at Freedom Communications. My...
Mama Dip’s Kitchen, a monumental and traditional Southern Cuisine eatery, will launch its new and improved website this week, designed and developed by Riithink, a Chapel Hill-based digital marketing agency. Mama Dip’s is located on West Rosemary Street in Chapel Hill, and stands as a staple in the community. The savory aroma of crispy, seasoned chicken...
Why Competitive Analysis? The purpose of competitive analysis is to find ways to improve your own company value proposition. Ultimately, knowing how your company, website, or products differ from your competitors is only useful if you then use the insights gleaned to make changes. Your goal is to find the key insights that can lead to...
