Among the vague sales and marketing terms that get bandied about, “sales enablement” may generate the most confusion. Ask ten people what it is, and you’ll get ten different answers. Maybe sales training or onboarding will be mentioned – or maybe sales methodology. Perhaps technology will be among the responses. Certain customer relationship management systems...
Digital marketing is constantly changing, and due to this type of environment, it is easy to make mistakes. While keeping up with digital marketing trends, it’s easy to overlook important steps in your digital marketing strategy. The real problem, however, is failing to catch these mistakes after it’s too late to go back and fix...
Time flies when you’re having fun, right? Well, sometimes it’s not fun that’s making you feel like there are not enough hours in the day, it’s truly just having a jam-packed schedule from morning until night. Increasing your productivity may be the only answer to making your day more manageable. People are usually categorized into two...
One often-overlooked nugget in business and marketing acumen is “Shut up and listen.” No, it’s not a core financial concept that you’ll learn in Economics 1001; rather it is a choice, and an important one that too many companies seem to whiff entirely. LISTENING TO YOUR CUSTOMERS In 2007, I was a budding journalist at Freedom Communications. My...
Mama Dip’s Kitchen, a monumental and traditional Southern Cuisine eatery, will launch its new and improved website this week, designed and developed by Riithink, a Chapel Hill-based digital marketing agency. Mama Dip’s is located on West Rosemary Street in Chapel Hill, and stands as a staple in the community. The savory aroma of crispy, seasoned chicken...
Why Competitive Analysis? The purpose of competitive analysis is to find ways to improve your own company value proposition. Ultimately, knowing how your company, website, or products differ from your competitors is only useful if you then use the insights gleaned to make changes. Your goal is to find the key insights that can lead to...
Honestly, working with the Osen-Hunter Group was more exciting than winning any award. Though we did both. – Patrick Smith, President, Riithink We are pleased to announce that the site Riithink developed for Osen Hunter Technologies has won The Web Marketing Association’s 2015 WebAward for the Best Military site. We’re proud to be ranked among the best web development teams...
There comes a time in everyone’s life when you have to stop and say, you know what, this isn’t working anymore. Recognizing that there is a problem is the first step to making changes. Change can be difficult, and don’t think you won’t need the help of others, especially people who might know more than...
You don’t need a major marketing overhaul to initiate change and reward for your company. Sometimes the biggest payoff comes from the smallest ideas. Wouldn’t you love to see that happen for your business? We all want to work smarter, but maybe it’s time to work easier too. The goal of a marketing plan might be...
Do you remember being a kid in grade school? You had all sorts of opportunities to make things, to be inspired. You had art and music and projects that required more than one style of learning or thinking. At some point during growing up, finishing education, and being part of a work environment, you might...
