As we venture into the digital landscape of 2024, a strong online presence has become paramount for businesses of all sizes. Central to this presence is the significance of website development and optimization. This whitepaper underscores the critical importance of including website development or refresh, User Experience (UX) design, SEO optimization, lead generation, Call-to-Actions (CTAs), upselling, cross-selling, ADA compliance, landing pages, mobile optimization, security features, uptime monitoring, and effective website hosting in your 2024 strategy.