When considering a video camera for your advertising agency or digital marketing company, ask yourself a few questions: What is my budget for a camera body? Not lenses or accessories. What am I shooting? Commercials? Interviews? Property? What do my clients expect in terms of quality? 4K? 1080p? A camera is just one piece of the...
There is but one North Star. Every (wise) explorer, sailor, captain, conquistador, Viking, and even raider has sought its guiding light, its stability and certain availability. I’ve been in a lot of strategic brand meetings where the North Star is spoken to, thrown about when discussing the company’s brand mission and vision. To speak to...
Brent Clark, our rockstar photographer: He graduated from the University of North Carolina at Chapel Hill, where he worked as both a photographer and editor at The Daily Tarheel. He couldn’t leave the southern part of heaven, so he stuck around, met the love his life Rebecca, and moved into a little house in the woods. Now...
Try not to become a person of success, but try to become a person of value. – Albert Einstein A common misconception about selling is that it’s simply the ability to convince someone of something. In reality, if you’re good at sales, you’re creative, ingenuous and deeply thoughtful about the needs of your client. You bring value. You’re able...
We’ve all worked in an organization where ideas were handed down by those at the top and implemented by those at the bottom. Maybe you’re ‘Top Dog’ now and you feel it’s your responsibility to drive agency growth through new ideas and innovation. After all, that’s what strong leadership is all about, right? Wrong. Eighty percent of the...
Think of a commercial you’ve seen recently. It could be for anything – a car, computer, fast food, toys. What are the sellers appealing to while trying to get you to buy these products? You may be surprised to know that most sellers use fear-based tactics to get consumers to buy their products. It could...
The Rules of Execution As business leaders, we think big. We see things holistically and at the macro level. We come up with brilliant ideas then pour our hearts and souls into planning and strategizing our vision. All of these skills are critical for success……but, results matter. So, why is it that so many leaders fail when...
Meetings have started to feel like corporate penance. They’re tedious, boring and time-consuming. At best, they’re a good time to check emails, plan your day or reach a new level of Candy Crush. Pretty soon, it feels like the clock is moving backwards and you’d rather be called for jury duty than sit through one...
