Riithink is a place where analytics and creativity collide. We’re a team of passionate, dedicated experts in the field of digital marketing. We devote ourselves to the craft of bettering businesses in all digital aspects. Our mission is to give our clients the tools they need to thrive in an ever-changing digital world. Through assurance and step-by-step guidance, we’re able to provide quality client service. We take care of our clients and their digital presence so that they can do what they do best.
Nice to meet you! We are the creative and analytical experts behind Riithink. We genuinely care about your business because we are just as invested in your success as you are.
As President of Riithink, Patrick has developed and managed $400M in eCommerce across Amazon, Walmart.com, Target.com, Drugstores, and Direct-to-Consumer. He’s an avid cyclist and amateur triathlete. When he’s not working, he loves taking family trips to the beach. Warren Buffet is Patrick’s inspiration. He’s an icon of American business who embodies the success that you can achieve by dedicating yourself to what you are passionate about. Patrick loves to instill this value into our business at Riithink.
Vice President of Operations
Melissa is a seasoned project manager who thrives in advising on and executing projects of all sizes, a talent honed during her tenure at Google. She believes that a business is only as good as its people are passionate and thrills in ensuring that the team at Riithink is so much greater than the sum of its parts. Melissa earned her Bachelor of Arts in Economics at the University of North Carolina at Chapel Hill and, before finding her home at Riithink, worked across various for profit and non-profit industries including finance, psychiatric health, and marketing.
Vice President of Informatics
Josh has managed Amazon strategy and execution for $350M Optics business. He’s executed FBA inventory planning and pricing for $20M in ext cost turns across 70K from tier-1 optics brands. He is responsible for developing Riithink’s in-house planning & pricing formulas. Carroll Shelby inspires Josh. Born with a heart defect, he still served his country as a test pilot in WWII. Despite missing out on a traditional education, he became one of the most influential names in the automotive industry. He is best known for connecting two best-of-breed manufacturers in the 1960s to win championships at the highest levels of auto racing.
Vice President of Creative
Kelly is an award-winning design professional with experience in brand strategy, web UX/UI design and multimedia marketing. As a former teacher, Kelly found her passion for creative marketing and now enjoys teaching clients about the importance of brands and digital footprints. Kelly is inspired by Meryl Streep because she has the ability to wholeheartedly transform herself into incredible roles that evoke emotion. Meryl Streep expresses her creativity in the way she embodies her characters. Kelly chooses to be a person who continues to live and create with limitless passion, just like Meryl Streep.
Vice President of Client Strategy
Jack brings 9 years of client management experience from Genuine Parts Company and Hanesbrands Inc in the B2B and eCommerce channels. Outside of the office Jack loves sports, spending time outdoors with his family and smoking meals on his Big Green Egg. Jack is inspired by Michael Jordan because of his resilience to overcome adversity, his work ethic that made him one of the best ever and his sheer competitive nature to always win. His favorite MJ quote is ``Talent wins games, but teamwork and intelligence wins championships``. Jack earned his undergrad degree from the University of Arizona and his MBA from the University of North Carolina at Chapel Hill.
Sarah is an agile graphic and web designer with extensive experience in photography. She brings 7 years of experience and leadership to the Riithink team. Sarah enjoys growing vegetables and creating new recipes with them. She is inspired by Paula Scher and her ability to create brands that are instantly familiar while also being exceedingly clever. Her work straddles the line between pop culture and fine art in a way that makes her a design icon for the ages.
Digital Marketing Strategist
Katie has a passion for storytelling, shown through her expertise in the areas of social media and design. On the creative team, she assists with copywriting, content creation, and various design tasks. Outside of the office Katie loves painting watercolors, writing calligraphy, taking trips to the mountains, and attending any and all sporting events. Joanna Gaines is Katie’s inspiration for sure. She loves the personal brand and creative empire that Chip & Jo have grown from the ground up. As a former wannabe interior designer, Katie admires Joanna’s farmhouse style that showcases neutral colors and natural elements to create the coziest of homes.
As an eCommerce Business Analyst, Jordan builds reporting structures, forecasting models, and various other ad hoc analysis for CPG clientele across categories on Amazon. He enjoys working with clients and developing strategies to help them grow their eCommerce presence. Jordan is inspired by Yvon Chouinard and his philosophy for business. Chouinard needed better gear for his hobby of climbing and helped kickstart an entire industry. He also focused on surrounding himself with the best people around, knowing when people are passionate about their work, they can influence the future.
Mandy is a data analyst who loves digging deep into raw data to pull out helpful insights and trends. Her background in Ecommerce and social media content management drives her interest in finding the 'why' behind these trends. Mandy draws inspiration from Abisoye Ajayi-Akinfolarin. While working in technology, Abisoye noticed a large gender gap and chose to dedicate herself to closing said gap by founding a non-profit to teach young women to code.
Eliza is an experienced digital marketing professional. With a creative spirit and a knack for helping organizations reach their goals through project management, she has found her happy place here at Riithink as an Account Manager. She graduated in 2021 from NC State University with a dual degree in Public Relations and International Studies. Eliza is inspired by Lupita Nyong’o because of her determination and talent, activism, and impeccable fashion sense.
Lauren is a senior at the University of North Carolina at Chapel Hill studying advertising and public relations. She has experience storytelling through various lenses and appreciates the analytical aspect of digital marketing. At UNC-CH, Lauren spends her time performing around campus with her student-led dance team, Carolina Vibe. She is inspired by Elton John for his contribution to music history as well as his charitable lifestyle, but also because Rocket Man is one of the greatest songs of all time.
With over 200 successfully managed projects, Hartlee is a project manager and account planner with a knack for meeting deadlines and setting clear objectives aimed at accomplishing a larger goal. Hartlee brings organization and dedication to each of her accounts. She earned her Bachelor of Science in Integrated Marketing Communications from the University of Mississippi. HartLee is inspired by Ellen Degenerous because she is a truly a light in the world and her kindness is really impactful.