SEO agency
Technical fixes, content and local listings, reported against sales rather than against a rankings screenshot.
What does an SEO agency actually do?
SEO is three jobs: making the site easy to crawl, making pages worth ranking, and getting other sites to reference you.
Most agencies are strong at one of those and quiet about the other two. The technical work is finite and largely fixable. Content is the part that keeps going. Links are the slowest and the most often faked.
For local businesses a fourth job matters more than any of them: the Google Business Profile and the listings around it, because that is what decides whether you appear in the map results at all.
Technical and content
The site itself.
- Crawl, index and speed issues
- Titles, structure and internal links
- Pages written for real queries
- E-commerce category and product pages
Local and off-site
Everything outside it.
- Google Business Profile
- Directory and citation listings
- Reviews
- Links worth having
What we do
- 01Technical auditWhat is stopping pages being crawled, indexed or loaded quickly, in order of how much it costs you.
- 02On-pageTitles, headings, internal links and the structure that tells a search engine what a page is for.
- 03ContentPages built for queries people actually type, which we research before writing rather than after.
- 04Local SEOGoogle Business Profile, directory listings and reviews, for businesses that serve an area.
- 05E-commerce SEOCategory and product pages, which behave differently from articles and are usually neglected.
- 06ReportingRankings, traffic and the sales behind them, monthly.
Sites we work on
Two we rebuilt and now run the search work for.
Questions people ask
How long does SEO take to work?
Technical fixes can show up in weeks. Content and links take months. Anyone promising rankings in thirty days is either targeting terms nobody searches or is about to do something you would not want done to your site.
How much does an SEO agency cost?
A monthly fee, sized to how much content and technical work is in scope. We quote after an audit, because the honest number depends on the state of the site.
Do I need SEO if I run ads?
They cover different ground. Ads stop the day you stop paying. SEO compounds slowly and keeps working. Most brands that do both find the ad budget goes further once the organic pages carry the branded searches.
What about AI search?
It is becoming a separate job. Getting quoted in AI answers rewards different things from ranking in a list of links. See answer engines and AI search.
Related services
Want marketing in black and white?
Send us your store or your ad account. We'll send back a free marketing audit that says what's working, what isn't and what we'd do first.