Email and SMS
Flows and campaigns that bring buyers back. The channel you already own, run properly.
Why does email still work?
Because you own the list. Nothing sits between you and the person, and no platform can change the rules on you overnight.
For e-commerce the money is mostly in the automated flows rather than the newsletters. A welcome sequence, an abandoned cart, a post-purchase follow-up and a win-back run continuously in the background and get triggered by what someone did, which is why they convert better than a scheduled send.
Campaigns still matter for launches and promotions. But a brand with good flows and no campaigns usually earns more than one with the reverse.
Flows
Triggered, always on.
- Welcome and sign-up
- Abandoned cart and browse
- Post-purchase and review requests
- Win-back for lapsed buyers
Campaigns
Scheduled, planned monthly.
- Launches and promotions
- Seasonal calendar
- Segmented by behaviour
- SMS for time-sensitive sends
What we do
- 01Flow buildThe automated sequences, written and built once and then improved on evidence.
- 02Campaign calendarA monthly plan so sends are decided in advance, not on the day.
- 03SegmentationSending to people it applies to, which is most of what protects deliverability.
- 04SMSFor the sends that need to be read in the next hour, used sparingly enough to stay welcome.
- 05DeliverabilityAuthentication, list hygiene and sending reputation, so the work reaches the inbox.
- 06ReportingRevenue per send and per flow, not open rates, which stopped meaning much some time ago.
Questions people ask
Which platform do you work with?
Klaviyo for most e-commerce brands, and we work with what you already have where it is doing the job. Migrating has a cost and it is not always worth paying.
How often should I email?
More often than most brands are comfortable with, and only to people it is relevant to. Frequency causes fewer unsubscribes than irrelevance does. We build the segments so both can be true.
Is SMS worth it?
For time-sensitive sends and for brands with repeat purchases, yes. It is more intrusive and more expensive per message, so it works when used rarely.
What about deliverability?
It is the first thing we check. Authentication records, list hygiene and sending patterns decide whether any of the rest matters, and a damaged reputation takes months to repair.
Related services
Want marketing in black and white?
Send us your store or your ad account. We'll send back a free marketing audit that says what's working, what isn't and what we'd do first.