Meta and paid social
Meta, TikTok and LinkedIn, with the creative and the media buying handled by the same team, because on these platforms they are the same job.
What does a social media marketing agency do?
On paid social the creative is the targeting. What the ad shows decides who watches it, more than any audience setting does.
Meta and TikTok both work by showing an ad to a small sample, watching who responds and then finding more people like them. That makes the video or image the main lever. An agency that buys media but does not make creative is pulling the second most important one.
So we run both together. We make the ads, we watch which ones the platform decides to spend on, and we make more of those.
Paid
Where the budget goes.
- Meta: Facebook and Instagram
- TikTok
- LinkedIn for B2B
- Creative made for each format
Organic
What holds the account up.
- A monthly posting plan
- Community management
- Creator and UGC content
- Reporting on what actually reached people
What we do
- 01CreativeVideo and static made for the feed, in the volume these platforms need to keep working.
- 02Meta adsFacebook and Instagram, structured so you can see which creative earned the sale.
- 03TikTokWhere the format is different enough that reused Meta assets underperform.
- 04LinkedInFor B2B, where the cost per click is high and the targeting has to earn it.
- 05Organic postingA monthly plan, written and scheduled, so the profile is not empty when someone checks it.
- 06ReportingSpend, reach and sales in one monthly report, with the creative that drove them.
Creative we made
A creator video and a promotion, the two kinds of asset paid social runs on.
Questions people ask
How much does social media marketing cost?
Two numbers: the ad budget, which goes to the platform, and the fee for running it. Creative volume drives the fee more than spend does, because making enough ads is most of the work. We quote both after we have seen the account.
Do I need organic posting as well as ads?
People check the profile before they buy, and an abandoned one costs you sales the ads already paid for. Organic does not need to be large, but it needs to be alive.
Should I be on TikTok?
If your customers are, and if you can sustain the creative volume. TikTok punishes reposted Meta ads. We would rather run two platforms well than four badly.
How do you measure social media if people do not click?
Platform reporting overstates its own contribution, so we read it alongside your own sales data and the patterns in overall revenue. See analytics and reporting.
Related services
Want marketing in black and white?
Send us your store or your ad account. We'll send back a free marketing audit that says what's working, what isn't and what we'd do first.