Websites and landing pages
Sites built around what the visitor came to do, not around the homepage. Fast, findable, and editable without a developer.
What makes a business website actually work?
Almost never the homepage. It is whether the page a visitor lands on answers the question that brought them.
Most traffic arrives somewhere other than the front door: a product page, a spec sheet, a service page, an ad landing page. A redesign that spends its budget on the homepage and leaves those alone usually changes nothing measurable.
The second thing that decides it is speed and structure. A manufacturer with three thousand SKUs needs a site a buyer can filter, and a search engine can crawl. That is a data problem wearing a design brief, and it is the part that gets underestimated.
We also run multi-site programmes, where a group needs the same site built again for every location. That work lives in the template and the checklist, and the checklist is what keeps the last site as good as the first.
New builds and redesigns
Starting where the traffic lands.
- Sites for manufacturers and distributors
- Catalogues built to be filtered and crawled
- A performance budget agreed before design
- Content your team can edit without a ticket
Landing pages
For a specific campaign, not the whole brand.
- Pages built for one offer and one action
- Matched to the ad that sends the traffic
- Tested against the page you run now
- Measured on conversions, not time on page
What we do
- 01DiscoveryWhat the site has to do, which pages carry the traffic, and what is currently in the way.
- 02DesignBuilt around the templates that matter, which for a catalogue is the product and category page.
- 03BuildWordPress, Shopify or custom, chosen on what you will have to maintain, not on what we prefer.
- 04Landing pagesStandalone pages for campaigns, so an ad never has to point at a general page.
- 05MigrationURLs mapped and redirects tested before launch, because this is the step that loses rankings.
- 06Multi-site rolloutsOne template, built again per location, with the same sitemap, metadata, device and form checks every time.
- 07HandoverDocumentation and training. The site is yours, not ours.
Sites we built
A manufacturer on Shopify and a brokerage on WordPress. Same team, different platform, chosen on what each site has to do.
Shopify
WordPressQuestions people ask
How much does a business website cost?
It depends almost entirely on the catalogue and the integrations, not on the page count. We quote after a discovery call, because a brochure site and a three thousand SKU catalogue are different projects wearing the same word.
WordPress, Shopify or custom?
Shopify if you sell direct and want to stop thinking about infrastructure. WordPress if content and search are the point. Custom only when a real requirement rules both out. We will tell you when custom is not worth it.
Will a redesign hurt my search rankings?
It can, and it usually does when URLs change without redirects. Every old address has to map to its new equivalent before launch, tested, not assumed. That step is the difference between a redesign and an outage.
Do I need landing pages if I already have a website?
If you run ads, yes. Sending paid traffic to a general page is the most common way to waste a budget, because the page has to serve everyone and converts nobody in particular.
Related services
Want your numbers in black and white?
Send us your store or your ad account. We'll send back a free audit that says what's working, what isn't and what we'd do first.