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Six people lead the agency, one for each part of the work. The specialists on your account report to one of them by name, and that name goes next to the results.
President and CEO
John Hawk is the owner of Riithink and serves as its President and CEO. His acquisition of the company reflects his track record of investing in businesses with strong market positions, exceptional teams, and innovative offerings.
John brings an entrepreneurial perspective and a practical approach to leadership, strategy, and problem solving. His current and previous business interests span real estate, in-home care, professional sports, and energy sectors.
Chief Operating Officer
Criston Leopard serves as Chief Operating Officer of Riithink, overseeing operations, client strategy, and growth initiatives. She brings extensive experience in business operations, marketing and technology.
Her experience spans private equity, SaaS, senior living, and healthcare, with a focus on building teams, integrating acquisitions, and scaling businesses.
Chief Innovation Officer
Vinny Walker serves as Chief Innovation Officer of Riithink, leading innovation, automation, and technology initiatives across the agency. He brings experience in digital marketing, e-commerce, SaaS, product development, and artificial intelligence.
An entrepreneur and product builder, Vinny has founded and built consumer and technology brands, with a focus on using new technology to improve efficiency, customer experiences, and business growth.
Director of E-commerce
Rebehka Blake serves as Director of E-commerce at Riithink, overseeing e-commerce strategy, marketplace growth, and digital performance across client brands. She brings extensive experience in digital marketing, Amazon and marketplace management, paid media, and direct-to-consumer e-commerce.
Her experience spans B2B and B2C brands, with a focus on expanding online sales channels, improving digital performance, and developing strategies that drive profitable growth.
Director of Digital Marketing
Larry Halstead serves as Director of Digital Marketing at Riithink, leading integrated digital marketing strategy, paid media, and retail-media performance across the agency's client portfolio.
He brings more than 15 years of experience in strategy development, analytics, and execution across categories spanning automotive, healthcare, education, wellness, and consumer brands. Larry focuses on identifying growth opportunities and turning media performance into measurable business results.
Design & Creative Director
Peyton Hinckle serves as Design & Creative Director at Riithink, leading creative strategy and execution across the agency's diverse client portfolio. She oversees the design team and brings extensive experience across branding, web design, digital campaigns, e-commerce, and print.
Her work spans industries including automotive, healthcare, beauty, professional services, and technology, with a focus on developing thoughtful creative solutions that strengthen brands and support broader business goals.
Amazon, paid media, SEO, design, content and development each have their own specialists, and they are the people you will hear from most weeks. The six above set the plan with you and carry the result. If that sounds like a place you would do good work, the careers page is the door.
Send us your store or your ad account. We'll send back a free audit that says what's working, what isn't and what we'd do first.