Apps and custom software
Mobile apps, web applications and the internal tools a business outgrows a spreadsheet for.
When is custom software actually the right answer?
When the process is the thing that makes you money and no product off the shelf matches it.
Most businesses should buy, not build. The exception is the workflow that is genuinely yours: a distributor portal with customer-specific pricing, an ordering app for reps in the field, an inventory or quoting tool that every other system has to talk to.
The failure mode is not the code. It is building for the demo instead of the day job, then discovering nobody uses it because it takes eleven taps to do the thing they used to do on paper. We start from the process and the people doing it.
A recent build is a subscription fitness app on iOS and Android: React Native on the front, a Laravel API and admin behind it, MySQL, and a CDN for video. The app is the visible part. The admin, where staff build programmes, manage trainers and handle recurring billing, is where most of the work went.
What we build
Where custom earns its keep.
- Distributor and dealer portals
- Mobile apps for field and sales teams
- Quoting, inventory and ordering tools
- Integrations between systems that will not talk
What we would talk you out of
Because buying beats building here.
- A CRM you could license for a fraction
- An app when a mobile site would do
- A rebuild of something that mostly works
- Features nobody asked for in discovery
What we do
- 01DiscoveryWatching the process as it runs now, including the spreadsheet everyone actually uses.
- 02ScopeThe smallest thing that replaces the current pain, written down before anyone estimates.
- 03BuildWeb application, mobile app or both, chosen on where the work happens.
- 04IntegrationERP, e-commerce and whatever else holds the data, because an island helps nobody.
- 05RolloutTraining and a migration plan, since adoption is where most internal tools die.
- 06SupportMaintenance and changes after launch, which is when the real requirements arrive.
What it looks like
A subscription fitness app on iOS and Android, and the site that sells it.
Questions people ask
Should we build an app or a mobile website?
A mobile site, unless you need something a browser cannot do: offline use, device hardware, or a push notification people actually want. An app costs more to build and far more to keep alive, so the requirement has to justify it.
How much does custom software cost?
More than licensing something, and the honest figure depends on scope, not screen count. We scope first and quote second, and we will say so when an off-the-shelf product would do the job for less.
Can you integrate with our ERP?
Usually. Most of the work in a project like this is integration rather than interface, so the state of your existing data and APIs decides the timeline more than the feature list does.
What happens after launch?
The real requirements show up once people use it, so we plan for changes instead of treating launch as the end. Maintenance and support are part of the arrangement, not an afterthought.
Related services
Want your numbers in black and white?
Send us your store or your ad account. We'll send back a free audit that says what's working, what isn't and what we'd do first.