Product content
Photography, video, packaging and syndication, so the same product looks right everywhere it appears.
What is product content syndication?
Syndication is publishing one set of product information to every retailer that sells you, from a single source.
A product sold through your own site, Amazon, Walmart and three distributors exists as five different records, each with its own rules about image size, attribute names and description length. Maintained by hand, they drift apart. Then a customer sees one spec on your site and a different one on a retailer’s.
Syndication fixes the drift by making one record the truth and pushing it out. The content still has to be worth publishing, which is why photography and copy sit in the same service.
Making the content
Once, properly.
- Product photography
- Video and demonstrations
- Copy and specifications
- Packaging and print
Getting it everywhere
Without retyping it.
- Syndigo and similar platforms
- Retailer-specific formats
- Image and attribute rules
- Updates pushed, not repeated
What we do
- 01PhotographyStudio and in-use shots built around the questions that stop a sale.
- 02VideoShort demonstrations for listings, ads and your own product pages.
- 03Copy and specsDescriptions and attribute data written once and formatted per retailer.
- 04SyndicationPublishing through Syndigo and similar platforms so every retailer gets the same facts.
- 05PackagingPrint and packaging design, kept consistent with what is online.
- 06MaintenanceKeeping the record current as products change, which is where most of the value is.
Content we made
The video on the listing, and the store the same product data feeds.
A+ pages we built
Amazon A+ content we wrote, designed and submitted for brands we run. Each page is built from the same product record that feeds the listing, so the claims, specs and photography match.
Questions people ask
What is Syndigo?
A platform for distributing product content to retailers. You maintain the product record in one place and it publishes to each retailer in the format that retailer expects. We manage it for clients who sell through several channels.
Do I need syndication if I only sell on my own site?
No. It earns its cost once the same product exists in several places. One store and one marketplace is usually still manageable by hand.
Can you use our existing photography?
Yes, where it holds up. We audit what you have first, because reshooting everything is rarely necessary and is the most expensive way to start.
Does product content affect search ranking?
On marketplaces, heavily. Attributes and descriptions are what the retailer matches a search against, and images drive the click rate that decides where you sit. See Amazon SEO.
Related services
Want your numbers in black and white?
Send us your store or your ad account. We'll send back a free audit that says what's working, what isn't and what we'd do first.