Amazon agency
We run the whole Amazon account: the listings, the ads and the catalog behind them. One client sells $11M a year on Amazon.
What does an Amazon agency do?
An Amazon agency runs the parts of a brand’s Amazon business that nobody in-house has time to run properly.
That means the advertising, the product listings, the catalog underneath them and the reporting that tells you whether any of it worked. Most brands start by hiring for one of those. The trouble is that they move together. Ads spend more when listings convert badly, and listings convert badly when the catalog is a mess.
We run all of it from one plan, so the decisions get made on what the account is doing rather than on which agency owns which login.
What we run
Seller Central and Vendor Central, day to day.
- Sponsored Products, Brands and Display
- Listings, A+ content and brand stores
- Catalog, variations and suppressed listings
- Inventory, Buy Box and pricing alerts
What you see
One monthly report, written so anyone can read it.
- Sales, split by ads and organic
- Return on ad spend, and what changed it
- Share of voice against competitors
- What we are doing next, and why
What we do
- 01Account managementDay to day running of Seller Central or Vendor Central, including cases, suppressed listings and the small fires that eat a week.
- 02Amazon AdsSponsored Products, Sponsored Brands and Sponsored Display, structured so you can see which campaign earned which sale.
- 03Listings and SEOTitles, bullets, backend search terms and images built to rank and convert. See Amazon SEO.
- 04A+ content and storesBrand modules, comparison charts and a storefront that keeps a shopper looking at your range.
- 05Catalog and inventoryVariations grouped properly, duplicates removed, stock watched so a bestseller does not go dark.
- 06ReportingOne report a month covering both ads and organic, with the numbers that decide the next move.
What it looks like
A listing video we made, and the store behind it. Both for brands we run day to day.
A year in Amazon sales for one client, up 10% on the year before.
One client’s past result, not a forecast for yours.
Riithink is an Amazon Ads Verified Partner.See our listing on Amazon Ads
Questions people ask
How much does an Amazon agency cost?
It depends on the size of the catalog and whether you need ads, listings or both. We quote a monthly fee after the audit, so the number is based on your account, not a package. Ask and we will tell you the range before you spend anything. Our Amazon PPC management guide compares agency fees with software and an in-house hire.
Do you work with Seller Central or Vendor Central?
Both, and often the same brand has one of each. The reporting differs between them, so we build the monthly report to match whichever you sell through.
Can you take over an account someone else built?
Yes, and most of ours started that way. The audit tells us what to keep. Campaign history has value, so we rarely start from nothing.
Do you handle Walmart too?
Yes. Walmart and other marketplaces run from the same plan, and product content is syndicated so a change is made once.
Related services
Want marketing in black and white?
Send us your store or your ad account. We'll send back a free marketing audit that says what's working, what isn't and what we'd do first.