Affiliate and influencer
Creators and partners who sell for you, paid for what they actually sell.
What is the difference between affiliate and influencer marketing?
Affiliates are paid for sales they produce. Influencers are usually paid for the post.
That difference decides how much risk you carry. An affiliate programme costs you nothing until it works, which makes it easy to justify and slow to grow. Influencer work costs money up front and can move quickly, but a post can flop and you still pay.
Most brands should run both, and should treat the content as the durable asset. A creator video that performs organically usually performs as a paid ad too, which is where the budget tends to earn the most.
Affiliate
Paid on results.
- Programme set-up and tracking
- Partner recruitment
- Commission structure
- Fraud and coupon-site policing
Influencer and UGC
Paid for content.
- Creator sourcing and briefing
- Contracts and usage rights
- Content you can run as ads
- Performance measured, not assumed
What we do
- 01Programme set-upTracking, commission tiers and terms, built so you can tell a real sale from a coupon hijack.
- 02Partner recruitmentFinding partners whose audience overlaps yours, not whose follower count is largest.
- 03Creator sourcingBriefing creators properly, which is most of why a piece of content works or does not.
- 04Usage rightsContracts that let you run the content as paid media, negotiated up front where it is cheap.
- 05UGC for adsTurning the best creator content into paid social assets.
- 06ReportingWhat each partner produced, so the budget follows the ones who sell.
Creator work
Content made by a creator, briefed by us, and licensed so it can run as paid media too.
Questions people ask
How do you pay influencers?
A flat fee, a commission, product, or a mix. Smaller creators often accept product plus commission. Established ones expect a fee. We agree usage rights at the same time, because buying them later costs more.
Is affiliate marketing worth it for a small brand?
It can be, because you only pay on sales. The work is in recruitment and in policing, since coupon and cashback sites will happily claim credit for sales you already had.
How do you stop affiliate fraud?
Terms that exclude certain traffic types, tracking that shows where a sale came from, and a regular review of which partners are claiming last-click credit on branded searches.
Can we use the content in our ads?
Only if the contract says so. This is the most common thing brands forget, and it is the part with the most value in it.
Related services
Want your numbers in black and white?
Send us your store or your ad account. We'll send back a free audit that says what's working, what isn't and what we'd do first.