Law Firm Marketing

Without robust analytics and reporting, your marketing plan is just a mere house of cards. Data analytics and continuous lay the foundation for a successful digital marketing plan for family law firms.
Every great marketing strategy starts with nothing. Our team has to understand where you are before we can take you where you want to go.
We conduct a comprehensive audit of your current online presence on Google, Bing and other search engines. We evaluate the user experience, branding, SEO performance, and lead-generating potential of your website. And if you don’t have one, we will build you a custom website that’s geared for lead generation.

The audit will also delve into the current state of your law firm’s social media presence. Beyond your website, social media offers a powerful way to reach your target audience and capture leads. Cohesive omni-channel marketing is key.

After the marketing audit, we’ll curate a digital strategy for your firm. You’ll have the opportunity to ask all your questions, and then a kickoff meeting will mark the beginning of The Family Law Digital Marketing Plan implementation.

Marketing without data is like going to court without any trial prep. If you don’t know how to correctly capture the right data to inform your digital marketing strategy, there is a high probability of failure.

When you choose Riithink Digital Marketing for your family law firm, you’ll quickly begin to love data as much as we do. The Family Law Digital Marketing Plan from Riithink lets you start with the cutting-edge data of what’s working in family law marketing, as well as what’s not. From our years of experience helping law firms, we provide all of the insights to tailor a digital marketing strategy that works for your firm in your local area.

Ads that run on Google Search, across partner websites, through YouTube, Gmail, and Google Local Service Ads (GLSA) are all part of the Google Ads platform. They allow family law firms to put their brand and offerings directly in front of prospective clients who are searching for their services. Google Ads offer a steady source of lead flow and a consistent stream of data to inform the full marketing strategy. However, Google Ads must be consistently managed to avoid wasted ad spend.

Family law firms that skip hiring a digital marketing team risk losing thousands. The Google Ads platform is a complex and ever-changing system that requires active management from experts.

Our team of Google Ads experts at Riithink Digital Marketing specialize in managing ads on Google Search and other Google platforms for family law firms. Our team handles the keyword research, setup, budgets, management, and most importantly, we become your trusted partner in the world of Google advertising.

SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). For family law firms, effective SEO means that potential clients can easily find your services when they search for relevant keywords such as “divorce attorney,” “child custody lawyer,” or “family law consultation.”

SEO is a cornerstone of The Family Law Digital Marketing Plan from Riithink. Our team can implement SEO strategies to help your firm appear at the top of search results. This will make it easier for potential clients to find you.

Gain a competitive advantage with SEO services from Riithink Digital Marketing. Combined with Google Ads and a multi-channel marketing strategy, SEO management will help you lower your costs on Google Ads. Additionally, SEO can earn your website a level of authority on family law searches in the eyes of Google.

Social media platforms have billions of active users. By having a presence, your firm can reach a larger audience.

As part of the Family Law Digital Marketing plan, our social media team will enhance your presence on platforms like Facebook, LinkedIn, Instagram, and Twitter. Our team brings a wealth of expertise and experience. Your firm’s social media will be professionally managed and optimized for maximum reach and engagement. We stay current with the latest trends, tools, and best practices, which can be challenging for law firms to do on their own.

Our social media marketing services include:

• Developing a comprehensive strategy tailored to your firm’s unique needs.
• Managing your social media accounts.
• Creating high-quality content and designs.
• Analyzing performance data to continually refine the marketing strategy.

Effective email marketing plays an important role in nurturing leads and enhancing client acquisition for family law firms. Choosing Riithink means gaining access to a dedicated team of email marketing experts who specialize in crafting compelling email campaigns that resonate with your audience.

Our approach to email marketing for family law firms goes beyond just sending newsletters. We strategically design campaigns that educate, inform, and inspire action. From sharing legal insights and updates to offering valuable resources and consultation opportunities, each email is meant to nurture client relationships and foster trust.

With Riithink, you can expect targeted segmentation, engaging content creation, and sophisticated automation tools that streamline your communication. Do email marketing right with Riithink Digital Marketing.

Without robust analytics and reporting, your marketing plan is just a mere house of cards. Data analytics and continuous lay the foundation for a successful digital marketing plan for family law firms.

Our industry-leading analytics tools provide insights into the effectiveness of the marketing efforts. Through continuous reporting and tracking, we directly measure the ROI of the marketing campaigns.

Our data experts analyze key metrics such as website traffic, engagement rates, lead generation, and conversion rates. This invaluable data leads our decision making and recommendations for The Family Law Digital Marketing Plan. We exercise transparency and acute detail to discuss the marketing results through monthly reporting with your law firm.