Blog


Think It Then Do It

What makes a business person successful? Is it a hard worker? A good money manager? A deep thinker? Maybe success starts with seeing things in a different way. When you think about it, most of the true giants of industry didn’t become great without a unique vision and the pluck to follow through on it. That doesn’t mean that they were all masterminds with amazing...

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Create Beams of Light in Photoshop – Video tutorial

Create Beams of Light in Photoshop – Video tutorial

Subtle changes to images can make or break the overall aesthetic. Photoshop is more than capable of adding breathtaking enhancements that provide value that even the best photographers often cannot. One such enhancement, beams of light, takes a bit of finagling to master. But once learned, the effect is powerful. Enhance your landscape photography with “god rays”, or beams of light, in Photoshop. Here is a...

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Responsive Design and Images – Programming tutorials

Are your web images ready for responsive design? Check the tutorial below. It’s 2015. We all understand mobile is here, and likely here to stay in various capacities. Most clients understand the need to reach their userbase on mobile. Many of those clients choose to employ a technique called responsive design. Responsive design has its own set of challenges. Without a code infrastructure and educated development...

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Create Amazing, Colorful Eyes in Photoshop – Video Tutorial

The eyes have it. Stunning portraits feature exquisite detail and there a million ways to capture a person’s personality through a portrait. But we’ve found that sparking eyes can leave clients awed, and sometimes that can make the difference between landing a big contract and being just part of the pack. Creating compelling eyes is also vital in conveying a certain feeling in your video or...

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Top 5 Best Video Cameras for Marketing Agencies

When considering a video camera for your advertising agency or digital marketing company, ask yourself a few questions: What is my budget for a camera body? Not lenses or accessories. What am I shooting? Commercials? Interviews? Property? What do my clients expect in terms of quality? 4K? 1080p? A camera is just one piece of the puzzle for producing great video. We will cover that...

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How to focus with DSLR video – Beginner Video tutorial

Focusing DSLR Video DSLR video changed the game when Canon inadvertently stumbled onto the high-quality, low-cost video solution years back. But one major challenge with DSLR video is with the ability (or inability) to focus. That shallow depth of field is useless unless used properly, and out-of-focus shots means losing the shot itself! What is follow focus? From Zacuto: A follow focus is a focus...

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Create Amazing Landscape Photos – Photoshop Tutorial

It takes a special eye to create jaw-dropping imagery in today’s saturated media market. It takes more than filters and Photoshop effects/plugins to really “wow” a client. You can’t adjust the contrast and brightness and expect to win new clientele. If you’re looking to break into photo editing, here is an excellent tutorial on creating amazing landscape visuals using multiple exposures. These effects can be applied...

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The True Light & Energy of Your Brand

There is but one North Star. Every (wise) explorer, sailor, captain, conquistador, Viking, and even raider has sought its guiding light, its stability and certain availability. I’ve been in a lot of strategic brand meetings where the North Star is spoken to, thrown about when discussing the company’s brand mission and vision. To speak to this is one thing, but its quite another to know,...

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Brent Clark Chapel Hill Photography

Brent Clark, our rockstar photographer: He graduated from the University of North Carolina at Chapel Hill, where he worked as both a photographer and editor at The Daily Tarheel.  He couldn’t leave the southern part of heaven, so he stuck around, met the love his life Rebecca, and moved into a little house in the woods. Now he photographs weddings and shoots for magazines like...

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Why CEO’s should love social media

Hey CEO, give social media a chance. Why? Because the worm has turned. No longer is a marketing group defining how information is consumed – whether it be a product, a good or a service. Today, the consumer demands information in the manner in which they enjoy. A lack of thoughtful social media planning in your digital strategy means you are subtracting numbers from the...

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