AI-driven search is one of several trends we’re tracking for our clients. Rather than rushing in, we’re taking a measured approach—analyzing data, referral traffic, and Google trends to understand how each audience is (or isn’t) using AI in their decision-making.
This allows us to recommend strategies that make sense for your industry, your audience, and your goals.
Strategies we’re building into client marketing plans
- Monitoring Bing and Microsoft’s role in AI search. Since ChatGPT is integrated with Microsoft, Bing’s influence is growing. We can make sure your brand is positioned there as well as on Google when the time is right.
- Schema markups and structured data. These ensure search engines and AI tools can easily pull accurate information about your business.
- “How-to” content and FAQs. We help your business answer questions the way AI tools look for them, short, direct, and useful.
- SEO optimization. Technical and content updates keep your website ready for both traditional and AI-driven search.
- Cross-channel consistency. Since consumers verify answers across multiple platforms, we align your brand voice and information everywhere.
Publication placements – Websites and outlets that AI is grabbing information from to provide to your target audience.
Every client is unique – every product and service requires a customized strategy – one size does not fit all
The use of AI in search is growing, but adoption varies by age group, comfort level, and industry. That’s why we don’t push a “one-size-fits-all” approach. Instead, we monitor how your specific audience interacts with search tools and adapt strategies methodically.
At Riithink, we’re here to make sure your marketing evolves steadily with the landscape. We’ll keep watching the data, refining strategies, and ensuring your business is always prepared for how your customers are searching.
During your next strategy calls, your Riithink Account Manager will be working with you to discuss the changes required or additional services necessary to capitalize on AI and make it a win-win for your organization!
