Errika DeVall, Author at Riithink Digital Marketing

PPC & Paid Advertising

The PPC Budgeting Guide: Flat, Flexible, and Funnel-Based Models

When it comes to PPC, your success isn’t just about keywords or creative it’s about how you budget. In the world of paid advertising, the…

Errika DeVallJuly 10, 2025

Amazon Marketing

Amazon Brand Registry 2.0: Smart Amazon Marketing to Protect and Expand Your Brand

Building a standout brand on Amazon means more than listing products it’s about securing your identity and scaling with strategy. As the Amazon marketplace grows…

Errika DeVallJuly 4, 2025

E-commerce Marketing

E-commerce Marketing Tactics: Drive Sales Online

Success in online retail takes more than great products. You need smart, data-driven e-commerce marketing strategies that attract traffic, convert visitors, and grow your revenue.…

Errika DeVallJune 25, 2025

PPC & Paid Advertising SEO, Google Business Profile & Content Marketing

Geo-Targeted Marketing: Reaching Your Local Audience Effectively

In the fast-paced digital age, connecting with your local audience has become more important than ever. As businesses strive to attract customers within their geographic…

Errika DeVallJune 19, 2025

Amazon Marketing

Maximizing Amazon PPC: Strategies for Higher ROI and Sustainable Growth in 2025

If you're navigating the fierce world of e-commerce, Amazon PPC (Pay-Per-Click) should be at the top of your marketing arsenal. But here's the kicker PPC…

Errika DeVallJune 4, 2025

Conversion Rate Optimization

Top Conversion Rate Optimization (CRO) Strategies for 2025

In 2025, Conversion Rate Optimization (CRO) is no longer a nice-to-have it's essential. With digital competition rising and ad costs climbing, optimizing your website for…

Errika DeVallMay 28, 2025

SEO, Google Business Profile & Content Marketing

Navigating the Complex World of E-Commerce SEO in 2025

In 2025, e-commerce SEO is more critical than ever before. With increasing competition and evolving digital algorithms, businesses need to stay ahead by implementing effective…

Errika DeVallMay 20, 2025

Digital Marketing Trends & Tools

The Role of Personalization in Digital Marketing: Boosting Customer Engagement in 2025

In 2025, personalized marketing isn’t just a buzzword it’s the backbone of a successful digital strategy. Consumers expect brands to understand their needs and deliver…

Errika DeVallMay 13, 2025

optimize paid ad campaigns and maximize ROAS

PPC & Paid Advertising

Optimizing Paid Ad Campaigns: Strategies to Maximize ROAS Across Platforms

In 2025, the digital ad landscape is more competitive than ever. With costs rising and user behavior evolving, simply launching a campaign isn’t enough. To…

Errika DeVallMay 7, 2025

Errika DeVall

The PPC Budgeting Guide: Flat, Flexible, and Funnel-Based Models

Amazon Brand Registry 2.0: Smart Amazon Marketing to Protect and Expand Your Brand

E-commerce Marketing Tactics: Drive Sales Online

Geo-Targeted Marketing: Reaching Your Local Audience Effectively

Maximizing Amazon PPC: Strategies for Higher ROI and Sustainable Growth in 2025

Top Conversion Rate Optimization (CRO) Strategies for 2025

Navigating the Complex World of E-Commerce SEO in 2025

The Role of Personalization in Digital Marketing: Boosting Customer Engagement in 2025

Optimizing Paid Ad Campaigns: Strategies to Maximize ROAS Across Platforms

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Errika DeVall

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