In the competitive landscape of senior living communities, standing out requires more than just amenities—it demands a cohesive, results-driven marketing strategy. For an expansive and luxurious Continuing Care Retirement Community (CCRC), partnering with Riithink transformed their outreach, occupancy, and brand visibility. Here’s how a multi-channel approach led to remarkable outcomes, including a sustained 98% census and 176 monthly leads.
The Challenge
An Expansive and Luxurious CCRC aimed to:
- Drive qualified leads to their website and intake team.
- Recruit staff in a tight labor market.
- Highlight their unique lifestyle offerings to boost brand awareness.
- Prepare for the 2024 launch of five new upscale restaurant concepts.
Aging adults and families seeking vibrant, worry-free communities needed a partner to amplify their message while addressing operational goals.
The Riithink Solution
Riithink deployed a full-spectrum marketing strategy, combining creativity with data-driven tactics:
- Lead Generation & Web Optimization
- Revamped website design and user experience to streamline inquiries.
- Implemented SEO and paid ads to attract high-intent prospects.
- Branding & Creative Storytelling
- Redefined An Expansive and Luxurious CCRC’s visual identity to emphasize luxury and community.
- Designed branded apparel, sales collateral, and five restaurant concepts (launching 2024).
- Targeted Recruitment Campaigns
- Crafted clinical and staffing ads to attract qualified applicants.
- Omnichannel Marketing
- Leveraged email marketing, social media, and blog content to showcase resident lifestyles.
- Produced professional photography and videography to humanize the brand.
The Results
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- 98% Average Census: Sustained near-full occupancy in a competitive market.
- 95–100% Waitlist Reservations: High demand reflects trust in the community.
- 176 Monthly Leads: Consistent pipeline of prospective residents.
- Staffing Success: Recruitment ads filled critical clinical and operational roles.
- 5 New restaurant concepts: Branded and designed for launch in 2024.
- Recruitment Ads Impact: Successfully obtained staffing and clinical applicants.
Client Testimonial
“The Riithink team is deadline-driven and ROI-focused. They’ve helped us grow our census, provided instrumental brand strategy social media, and recruited much-needed clinical staff.”
— Missy J., Senior Director of Marketing
Why It Worked
Riithink’s approach blended data analytics with emotional storytelling:
- ROI-First Mindset: Campaigns prioritized measurable outcomes, from lead volume to applicant conversions.
- Community-Centric Branding: Highlighting resident stories and amenities created aspirational appeal.
- Agile Execution: Quick adaptation to market trends ensured An Expansive and Luxurious CCRC stayed ahead.
Lessons for Senior Living Marketers
- Integrate Digital & Traditional Channels: A strong web presence paired with print collateral builds credibility.
- Invest in Recruitment Marketing: Staff shortages can hinder growth—targeted ads are critical.
- Showcase Lifestyle, Not Just Logistics: Emotional storytelling resonates more than checklists of services.
Conclusion
An Expansive and Luxurious CCRC’s success underscores the power of aligning marketing strategy with operational goals. By combining lead generation, brand evolution, and recruitment efforts, Riithink helped the community thrive—even in uncertain times.
Ready to transform your senior living community’s outreach?
Contact Riithink to craft a results-driven strategy that brings success, recruits talent, and builds lasting brand love.
