Building a standout brand on Amazon means more than listing products it’s about securing your identity and scaling with strategy.
As the Amazon marketplace grows more competitive and saturated, brands face increasing threats from counterfeiters, listing hijackers, and unauthorized sellers. Enter Amazon Brand Registry 2.0, a program designed to protect your brand and provide powerful tools to help it thrive.
But access alone doesn’t guarantee results. At Riithink, we integrate Brand Registry’s features with a tailored digital strategy to deliver real, measurable growth.
What Is Amazon Brand Registry 2.0?
Amazon Brand Registry 2.0 is an upgraded brand protection program that empowers registered trademark owners with tools to defend, develop, and differentiate their brands on Amazon.
With enrollment, brands gain:
- Enhanced control over product listings
- Access to A+ Content and Amazon Stores
- Advanced analytics and advertising tools
- Proactive protections against counterfeits
According to Amazon, the platform now removes over 95% of suspected infringing listings automatically, often within 8 hours of detection. This proactive enforcement helps save brands from the time-consuming process of manual takedowns.
Why Brand Registry 2.0 Matters More Than Ever
Amazon’s marketplace continues to explode. As of 2024:
- There are more than 9.7 million sellers on Amazon globally (Marketplace Pulse)
- 61% of sellers say increased competition is their top concern (Jungle Scout 2024 Seller Report)
Amidst the crowd, Brand Registry gives brands a distinct advantage:
- Protect your listings and trademarks
- Access to marketing tools competitors don’t have
- Increased trust from consumers due to better content and consistency
But many brands fail to make full use of it because strategy is everything.
How Our Amazon Marketing Services Maximize Your Brand Registry Investment
At Riithink, we don’t stop at listing optimization or ad campaigns. We offer full-funnel Amazon marketing services designed to guide your brand from protection to performance.
We’ve built our process around seven key pillars that align with what Brand Registry enables and what high-performing Amazon brands actually need.
1. Growth Planning & Strategy
We start with a data-backed blueprint to help you scale intelligently:
- A/B test your product pages to improve conversion rates
- Implement Enhanced Brand Content with optimized copy and visuals
- Use review generation strategies to build trust fast
- Monitor customer feedback to improve products and positioning
👉 According to Amazon, using A+ Content can increase conversions by up to 20%.
2. Amazon PPC & Sponsored Ads Management
Ads are where many brands overspend or underperform. We fix that with:
- Tight keyword targeting and ongoing bid optimization
- A full-funnel campaign structure using Sponsored Products, Brands, and Display Ads
- Constant iteration to increase ROI and reduce wasted spend
3. Amazon SEO & Listing Optimization
Getting found organically is just as important as paying for visibility. Our SEO experts:
- Enhance your listings with targeted keywords and persuasive copy
- Craft titles, bullets, and backend keywords that drive discoverability
- Use real customer language and analytics to refine every word
👉 A well-optimized listing can improve organic rankings and reduce your reliance on ad spend.
4. Amazon DSP (Demand Side Platform)
With Amazon Brand Registry, DSP becomes a powerful growth lever:
- Run display and video ads across Amazon and external sites
- Use demographic and behavioral insights to reach high-intent shoppers
- Retarget visitors who didn’t buy and re-engage loyal customers
👉 Amazon’s ad business surpassed $46.9 billion in 2023, up 24% YoY (Statista) evidence that brands are investing more than ever in visibility.
5. Amazon Brand Support & Protection
We manage your Brand Registry process from start to finish, including:
- Trademark verification and enrollment
- Setting up IP protections and listing restrictions
- Escalating violations through Amazon’s internal support team
Once active, we monitor your listings and ASINs to detect and address unauthorized sellers in real time.
6. Amazon Storefront Design & Branding
Brand Registry unlocks the storefront builder but most sellers don’t fully leverage it. We help you:
- Create a multi-page Amazon Store that mirrors your DTC experience
- Organize collections for easy navigation and product discovery
- Drive higher average order values with upsells and cross-sells
👉 A well-designed Storefront increases time on page and improves shopper trust, both of which correlate with higher conversions.
7. Amazon Inventory Management
Inventory isn’t just logistics it’s strategy. We ensure:
- Optimal inventory levels to avoid stockouts and overstocking penalties
- Coordination between FBA and FBM for efficiency
- Visibility across SKUs, warehouses, and order volumes
👉 HubSpot reports that stockouts cause up to 43% of shoppers to abandon purchases something we help you avoid.
8. Customized Reporting & Insights
We believe in full transparency and real-time optimization. Our reporting includes:
- Traffic and conversion breakdowns
- Campaign-level ad performance and spend analysis
- Keyword tracking and organic ranking movement
- Actionable recommendations for next steps
👉 According to Semrush, using analytics-driven insights can boost ROI by up to 25% over gut-based decisions.
Why Work with a Professional Amazon Marketing Agency?
Amazon evolves fast. Sellers who try to “figure it out” on their own often waste time, money, and momentum. With Riithink, you get:
- White-glove service from experienced account managers
- A strategic extension of your team, not just an outsourced vendor
- Performance and results-driven execution across every campaign
- A partner who understands your industry, audience, and goals
You built the brand. We protect and scale it.
Who Should Invest in Brand Registry + Marketing Services?
- Brands expanding to multiple SKUs or international marketplaces
- Companies facing hijacking or counterfeit issues
- Teams ready to scale ads, build stores, and drive long-term customer loyalty
Whether you’re starting fresh or rebranding on Amazon, we tailor every step to your growth goals.
Final Thoughts
Amazon Brand Registry 2.0 is more than a safeguard it’s a springboard. But protection alone isn’t enough. To truly grow, your brand needs a full-funnel strategy designed around performance, protection, and positioning.
That’s what we deliver.
Let Riithink’s Digital Marketing Agency Develop Your Strategic Roadmap for your eCommerce needs. From listings to ads to analytics, our Amazon marketing experts help you take control and scale with confidence.
