Amazon SEO services and agency

Keyword research, listing copy (titles, bullets, descriptions and backend search terms), A+ content, the brand store, images and video, and catalog clean-up, with a monthly report on rank and organic sales. Ours also cover writing listings that Amazon's AI assistant can use to answer shoppers' questions. We run Amazon Ads alongside, so ads and organic rank are planned together.

Amazon matches your listing to a search using the words in your title, bullets, description and backend search terms, plus the image keywords in your A+ content. It then orders the matching products by how likely each one is to sell, judged mostly on click rate, conversion rate, price, reviews and stock. Getting found is a writing job. Moving up is a conversion job.

Google ranks pages that answer a question. Amazon ranks products that will sell. Backlinks and domain authority do nothing on Amazon. Conversion rate, which barely registers on Google, is one of the strongest signals there is. The tactics that work on one platform mostly do not transfer to the other.

Indexing for a new keyword happens within days of publishing. Ranking well for it takes longer, because Amazon needs sales history on that term before it trusts the listing. Expect early movement in the first month and a clearer picture by the third. Products with few reviews take longer than established ones.

It depends on how many products you sell and how much work the listings need. Agencies usually charge a monthly fee, a fee per listing, or both. We quote after the free listing audit, once we know which listings need work.

Rufus was Amazon's AI shopping assistant, launched in February 2024. In May 2026 Amazon renamed it Alexa for Shopping and put it in the search bar of the app and website. It answers shoppers' questions and recommends products, using the product page, reviews and customer questions. Many sellers still call it Rufus.

Write the listing so it answers what shoppers ask before they buy: what it fits, who it suits, what it is made of and how it compares. Fill in every product detail and attribute, because a blank field is a question the assistant cannot answer. Read the reviews and customer questions for objections, then answer them in the bullets and A+ content. The keyword work still matters, because the assistant can only recommend a product it can find.

Not directly. Since late 2025 Amazon has blocked ChatGPT, Perplexity and most other outside AI shopping tools from reading its product pages, so their answers draw on your own website, reviews and articles about you. Amazon SEO looks after the listing. Our answer engine optimization work looks after your site, so the same facts appear wherever a shopper asks.

Yes, through sales. Shoppers compare ratings before they click and again before they buy, so better reviews bring more orders, and more orders move a listing up. Alexa for Shopping also draws on reviews when it answers. Amazon bans paying for reviews or giving anything in return for one, outside its own Vine program, so we work on what the bad reviews complain about: a missing size chart, an unclear fit, a photo that oversells.

A hidden field on each listing, about 250 bytes, that Amazon indexes but shoppers never see. It is where misspellings, synonyms and secondary terms belong, so the visible copy stays readable. Most accounts we audit have this field empty, half full, or filled with words already in the title, which wastes it.

Usually, yes, and the two help each other. Ads buy visibility for a term straight away and the resulting sales feed the organic ranking for that same term. Once the listing ranks on its own, you can often spend less on it and move the budget to the next one. We run both, so the split gets decided by the numbers rather than by which team owns it.

Yes. Walmart, Target and the rest run from the same plan, and the product content is syndicated so a change is made once instead of five times.

Send us your storefront or a few ASINs. We come back with the terms you rank for, the ones you are missing, what your listings are doing to your conversion rate, and the three things we would change first. It is free and there is no obligation.