Amazon SEO agency
We get your products found in Amazon search, then show you what that was worth in plain numbers. One client sells $11M a year on Amazon.
What is Amazon SEO?
Amazon SEO is the work of getting your products to rank high in Amazon's search results without paying for the position.
Amazon is not trying to answer a question. It is trying to sell something. So it ranks a listing on how likely that listing is to turn a search into an order: how closely your words match what the shopper typed, how many people click, how many of those people buy, and whether the product is in stock and ready to ship.
That is why an Amazon listing is written differently from a web page. On Google you are writing for a reader. On Amazon you are writing for someone who has already decided to buy this kind of thing and is choosing between five open tabs.
Does it match?
Amazon only shows your product for a search if your listing contains the words. Miss a term and you are invisible for it, however good the product is.
- Title, bullets and description
- Backend search terms, which shoppers never see
- A+ content and the brand store
- Category, browse nodes and attributes
Will it sell?
Matching gets you into the results. Selling is what moves you up them. Two listings with identical keywords rank differently because one converts better.
- Main image, gallery and video
- Price against the rest of the page
- Reviews and rating
- In stock, and holding the Buy Box
What we do
- 01Keyword researchWe find the words shoppers type, including the ones your competitors rank for and you do not. Search volume on Amazon rarely matches Google, so we work from Amazon's own data.
- 02Listing copyTitles, bullets and descriptions written to carry the keywords and still read like a person wrote them. Backend search terms filled properly, which is the most commonly wasted field on Amazon.
- 03A+ contentThe comparison charts and brand modules below the fold. They are indexed, and they answer the questions that otherwise turn into a returned order.
- 04Brand storeA storefront people can browse, so a shopper who came for one product sees the rest of the range.
- 05Images and videoThe main image decides whether anyone clicks. We shoot and build the gallery around the objections that stop a sale.
- 06Catalog and variationsSizes and colours grouped so reviews pool on one listing instead of splitting across five. Duplicate and suppressed listings cleaned up.
- 07ReportingRank, organic sales and share of voice, in a monthly report you can read without a glossary.
How we work
Signal
We audit the catalog and pull your search term reports to find where you already rank, where you nearly rank, and which terms you are missing.
Strategy
That becomes a listing by listing plan, ordered by what will move first. You see the plan before we touch anything.
Scale
We rewrite, publish and watch what happens, then put more behind the listings that respond.
What it looks like
A listing video we shot and cut for the Amazon product page, and the store the same catalog feeds.
A year in Amazon sales for one client, up 10% on the year before.
One client's past result, not a forecast for yours.
Riithink is an Amazon Ads Verified Partner.See our listing on Amazon Ads
Questions people ask
How does Amazon SEO work?
Amazon matches your listing to a search using the words in your title, bullets, description, backend search terms and A+ content. It then orders the matching products by how likely each one is to sell, judged mostly on click rate, conversion rate, price, reviews and stock. Getting found is a writing job. Moving up is a conversion job.
How is Amazon SEO different from Google SEO?
Google ranks pages that answer a question. Amazon ranks products that will sell. Backlinks and domain authority do nothing on Amazon. Conversion rate, which barely registers on Google, is one of the strongest signals there is. The tactics that work on one platform mostly do not transfer to the other.
How long does Amazon SEO take?
Indexing for a new keyword happens within days of publishing. Ranking well for it takes longer, because Amazon needs sales history on that term before it trusts the listing. Expect early movement in the first month and a clearer picture by the third. Products with few reviews take longer than established ones.
What are backend search terms?
A hidden field on each listing, about 250 bytes, that Amazon indexes but shoppers never see. It is where misspellings, synonyms and secondary terms belong, so the visible copy stays readable. Most accounts we audit have this field empty, half full, or filled with words already in the title, which wastes it.
Do I still need Amazon Ads if my SEO is working?
Usually, yes, and the two help each other. Ads buy visibility for a term straight away and the resulting sales feed the organic ranking for that same term. Once the listing ranks on its own, you can often spend less on it and move the budget to the next one. We run both, so the split gets decided by the numbers rather than by which team owns it.
Do you work with Walmart and other marketplaces?
Yes. Walmart, Target and the rest run from the same plan, and the product content is syndicated so a change is made once instead of five times.
What does the free listing audit include?
Send us your storefront or a few ASINs. We come back with the terms you rank for, the ones you are missing, what your listings are doing to your conversion rate, and the three things we would change first. It is free and there is no obligation.
Related
Want marketing in black and white?
Send us your store or your ad account. We'll send back a free marketing audit that says what's working, what isn't and what we'd do first.