Riithink makes marketing black and white.

John Hawk is the owner of Riithink and serves as its President and CEO. His acquisition of the company reflects his track record of investing in businesses with strong market positions, exceptional teams, and innovative offerings. John brings an entrepreneurial perspective and a practical approach to leadership, strategy, and problem solving. His current and previous business interests span real estate, in-home care, professional sports, and energy sectors.

Criston Leopard serves as Chief Operating Officer of Riithink, overseeing operations, client strategy, and growth initiatives. She brings extensive experience in business operations, marketing and technology. Her experience spans private equity, SaaS, senior living, and healthcare, with a focus on building teams, integrating acquisitions, and scaling businesses.

Vinny Walker serves as Chief Innovation Officer of Riithink, leading innovation, automation, and technology initiatives across the agency. He brings experience in digital marketing, e-commerce, SaaS, product development, and artificial intelligence. An entrepreneur and product builder, Vinny has founded and built consumer and technology brands, with a focus on using new technology to improve efficiency, customer experiences, and business growth.

Rebehka Blake serves as Director of E-commerce at Riithink, overseeing e-commerce strategy, marketplace growth, and digital performance across client brands. She brings extensive experience in digital marketing, Amazon and marketplace management, paid media, and direct-to-consumer e-commerce. Her experience spans B2B and B2C brands, with a focus on expanding online sales channels, improving digital performance, and developing strategies that drive profitable growth.

Larry Halstead serves as Director of Digital Marketing at Riithink, leading integrated digital marketing strategy, paid media, and retail-media performance across the agency's client portfolio. He brings more than 15 years of experience in strategy development, analytics, and execution across categories spanning automotive, healthcare, education, wellness, and consumer brands. Larry focuses on identifying growth opportunities and turning media performance into measurable business results.

Peyton Hinckle serves as Design & Creative Director at Riithink, leading creative strategy and execution across the agency's diverse client portfolio. She oversees the design team and brings extensive experience across branding, web design, digital campaigns, e-commerce, and print. Her work spans industries including automotive, healthcare, beauty, professional services, and technology, with a focus on developing thoughtful creative solutions that strengthen brands and support broader business goals.