Digital marketing agency in Durham
We are twenty minutes down the road in Pittsboro, and we work with Durham companies on search, ads and e-commerce.
What does marketing in Durham actually look like?
Durham is a research town, so a lot of the buying is slow, technical and done by committee.
Around Research Triangle Park and Duke the customer is often a scientist, a procurement lead or a clinical director, and they are not going to click a banner ad and buy. They search a specific technical question, read three sources, and put you on a shortlist weeks before anyone contacts you.
That changes what works. Content that answers the technical question earns more than clever creative. Long sales cycles need attribution that survives them, because a lead that closes in month seven looks like a failure in a month-one report. We build the reporting to match the cycle rather than the calendar.
Durham businesses we suit
Considered purchases with a real sales cycle.
- Life sciences and clinical services
- B2B and industrial suppliers
- Healthcare and professional services
- Manufacturers selling online
What usually needs fixing first
In the order we normally find it.
- No page answering the technical question
- Ad spend on terms with no buying intent
- Google Business Profile left half filled
- Reporting shorter than the sales cycle
What we run for Durham clients
And everywhere else
Most of our clients are nowhere near Durham.
We work with brands across the United States and internationally. Amazon, Google and Meta do not care where anyone sits, and neither does a monthly report.
Being in North Carolina only changes one thing: if you are nearby we can come to you. Everything else works the same from anywhere.
Questions people ask
Do you work with Durham businesses in person?
Yes. Pittsboro is about a 30 minute drive, so we come to you for kickoff and for quarterly reviews. The monthly work happens remotely, which keeps the fee down.
How do you rank a Durham business locally?
Three things in order: the Google Business Profile, a page on your site that actually names what you do and where, and citations that agree with each other. Most local rankings are lost on the second and third, not the first.
Can you help with B2B, not just e-commerce?
Yes. Much of the Durham work is B2B, where the job is fewer and better leads rather than more traffic. See Google Ads and SEO.
Nearby
Want your numbers in black and white?
Send us your store or your ad account. We'll send back a free audit that says what's working, what isn't and what we'd do first.